Our Services
Our expertise in public policy, social marketing, customer satisfaction, and data analytics means we can design robust and effective research methodologies to help clients track public opinion, customer attitudes, advertising effectiveness, and bring the insights needed to contribute to wise and informed decisions.
Our research falls into three broad categories.
Public Opinion
Understanding not only what people really think, but why they think a certain way starts with a professionally and carefully designed research methodology. Our long experience in using advanced analytic techniques allows us to report trends and themes that lie beneath the surface of what is being said.
Market Research
Nova Insights has worked for large and small players across a variety of industries, including telecommunications, energy, retail, online services, politics, music distributors, television networks, municipalities, gaming regulators, and sports leagues to uncover and dig deep into customer insights and market information.
Omnibus Surveys
Nova Insights' Opinion Pulse Online omnibus survey can be used to measure brand awareness, brand perceptions, benchmark advertising, or track public opinion on a variety of issues. This survey tool provides an accurate, affordable, and efficient research solution by allowing clients to share the overhead cost of the survey without sharing results. Plus, free subscription means no long-term commitments and the flexibility to purchase questions only when you need them. Individual questions start at just $350.
Nova Insights' methodologies include:
- Telephone surveys
- Web surveys
- In-person focus groups, IDIs, diads, triads
- Online focus groups
- Online discussion threads
Nova Insights' topics include (but are not limited to):
- Public opinion (e.g., citizen feedback, public policy, political surveys)
- Customer and employee satisfaction surveys
- Advertising evaluation studies
- Packaging and labeling tests
- Market feasibility studies
- Brand positioning research