AVCC-PD Logo_newsletter.jpg
Social Media 101_web.jpg

June 6, 2013

Social Media 101

New to social media? Feeling confused about how to use social networking sites to produce good results in your business?

Join us for "Social Media 101" with Michelle Byers from the Acadia Centre for Social & Business Entrepreneurship who will walk you through the main social networking sites and discuss how to generate content that will produce results for your business.

June 20, 2013

Laws of the Marketing Universe; the Tugs of War of the Mind

A discussion of marketing strategies - real life examples that show what has worked and what has not, including unintentional successes and why.  Learn how to tailor your marketing to the various types of customers and what strategies and messages motivate them.

Scott and Jane Fraser (siblings) of Wizard of Ads each have extensive experience in business that they bring together to provide consulting services to small businesses (<100 employees) where they can work directly with decision-makers.

July 4, 2013

Top Reasons Customers Buy

Learn from Bernie Tracey, owner of  of Annapolis Valley Business Coaching, what to consider about your customers in building a marketing plan.  What motivates them to buy ... not just "look" or ask questions, but follow-through with a purchase.

July 11, 2013

Customer Relationship Management Principles

Brad MacDonald, entrepreneur and long-time marketing and sales instructor at Nova Scotia Community College, will discuss the four primary components to a successful Customer Relationship practice -- Identify, Differentiate, Interact, and Customize.  What do these mean to you and your business?  Come and find out as Brad presents this valuable overview.