About Nova Insights
Nova Insights is a market research and evidence-based consulting firm providing services to companies across Canada and the United States. The services provided range from basic data processing to providing cross-tabulations, instrument design, analysis, reporting, or the full range of these services along with overall project management.
From customer or employee satisfaction surveys to likely voter or general population surveys, Nova Insights helps clients understand their constituents better by providing reliable evidence through sophisticated analytical techniques along with interpretation that can be understood and acted upon.
Nova Insights provides an independent, third party design and analysis outlook so the client can receive the unbiased story told by constituents.
The founder and President of Nova Insights is Paul DesBarres. He brings 14 years of experience to clients in the market research industry. Paul built his experience working in the U.S. for a diverse client list including major universities, lobbyists, international music companies, major newspapers, entertainment companies, and professional and amateur sports organizations. In Canada, he has worked for various government departments, political parties, ad agencies, public relations firms, social marketing organizations, educational institutions, and the gaming industry.
Paul began his career with the Becker Institute of Boston. Becker has a long history as New England’s first name in survey research, and provided a vital foundation where Paul specialized in higher education and public policy research.
Paul then spent nearly a decade with The Taylor Research & Consulting Group of Portsmouth, New Hampshire. At Taylor, Paul specialized in quantitative consumer research in the sports, media, and entertainment industries. It was during this time that Paul received specialized training as a qualitative moderator from the RIVA Institute in Bethesda, Maryland.
After spending many years learning and honing his skills in the United States, Paul returned to Nova Scotia to live in Kentville and became Vice President of Operations for a telephone collection facility. This gave Paul an inside look into the data collection side of the business giving him additional insights into the importance of quality control on the collection side.
Paul DesBarres turned back to the design, analysis, and consulting side of the industry as Vice President of Research for Thinkwell Research, specializing in public policy and social marketing.
His varied career over the past 16 years culminated into the creation of his own company, Nova Insights, allowing him to bring evidence-based research to his clients in an unbiased, professional, cost effective, and timely manner.